Amplifying Visibility Through Social Media – Medium Feature for Tracey Hawkins
Objective: To increase visibility for Tracey Hawkins and her work with Thriving on the Spectrum by leveraging strategic content creation and social media promotion, ultimately securing her a feature on Medium.
Details
Engaging Content Creation:
- Designed and published a 5-second Instagram Reel titled "Behind every dream is a story, and mine is...," featuring the Medium article as a central element.
- Used a high-energy soundtrack (Saweetie - Get It Girl) to capture attention and convey empowerment.
Targeted Messaging:
- Highlighted Tracey’s impactful journey as a tech entrepreneur advocating for neurodiverse children.
- Shared relatable storytelling with hashtags like #ThrivingOnTheSpectrum and #EpilepsyAwareness to increase reach.
Data-Driven Promotion:
- Focused on Reels to maximize visibility, supported by regular post updates to sustain engagement.
Results- Reel Metrics:
- Accounts Reached: 451
- Engagements: 52 interactions, including 45 likes, 8 comments, 4 shares, and 2 saves
Impact:
- The Reel successfully showcased Tracey Hawkins' work, generating conversations and audience resonance.
Medium Feature:
- Secured a feature article titled "Mom Turns Tech Entrepreneur So That Kids Can Thrive Instead of Compromise," amplifying Tracey’s visibility and highlighting her advocacy.
Conclusion:
- This project demonstrates my ability to craft compelling content, align it with broader advocacy goals, and leverage social media to amplify reach. The success of both campaigns underscores my expertise in creating data-driven strategies, producing impactful content, and delivering measurable results.