Epilepsy Awareness Month Campaign
This four-week campaign combined educational content with emotional storytelling to significantly increase visibility for epilepsy awareness.
Details:
I led a four-week social media campaign focused on increasing Epilepsy awareness, engagement, and reach.
- Total Reach: 1,531 accounts (+76% non-followers).
- Impressions: 2,895 (+35.9%).
- Engagement Growth: +300%.
Highlights
- Week 1: Reels with epilepsy facts reached 470 accounts, 68% non-followers.
- Week 2: UGC campaign boosted impressions to 1,150 (+47%).
- Week 3: Influencer collaboration drove 1,000 account reach and 1,800 impressions.
- Week 4: Testimonial Reel earned 1,000 views and 150 comments.
Conclusion
- This campaign combined educational content, user engagement, and emotional storytelling to significantly increase visibility and impact. It demonstrated my ability to develop data-driven strategies, create impactful content, and deliver measurable results.